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Mosaic Telecom Harnesses the Power of Behavioral Insights from Calix Cloud to Delight Subscribers

July 19, 2018
Subscribers vote with their wallets as the Wisconsin-based service provider achieves up to 80 percent take rate on new services

PETALUMA, Calif., July 19, 2018 (GLOBE NEWSWIRE) -- Calix, Inc. (NYSE:CALX) today announced Mosaic Telecom, a leading local exchange carrier (LEC), is tapping into the full power of Calix Cloud to deliver an exceptional subscriber experience while increasing ARPU and take rates. With Calix Marketing Cloud in place, Mosaic is leveraging subscriber data to tailor its offerings to meet subscriber needs across an economically diverse service area. Thanks to Calix Support Cloud, the Mosaic team can also ensure that every subscriber receives a consistent, high quality experience through its Calix GigaCenter powered Managed Wi-Fi service.

Calix Marketing Cloud enables the Mosaic marketing team to analyze subscriber behavioral and network data to identify upsell opportunities throughout their subscriber population. Armed with this insight, the team has launched a targeted campaign that is driving an 80 percent take rate for new, higher bandwidth services. This data-driven approach ensures that Mosaic can maximize the return on its investments while increasing subscriber satisfaction and loyalty.

Mosaic is utilizing the new Self-Heal capabilities of Calix Support Cloud to proactively identify and address Wi-Fi performance issues. Thanks to Self-Heal many issues are now fixed before subscribers even notice a problem. The Mosaic customer service team is also using Calix Support Cloud to analyze network health and remotely troubleshoot issues reported by their subscribers. By streamlining workflows and dramatically reducing support call times, Calix Support Cloud has helped team members shift their focus to deploying new services and onboarding new subscribers.

“Even with a diverse serving area that ranges from seasonal lake homes to economically disadvantaged communities, Mosaic can ensure that all of our subscribers access the highest quality broadband services available,” said Scott Behn, CEO of Mosaic Telecom. “Thanks to Calix Cloud, we have a better understanding of our subscriber’s behaviors and needs. As a result, we can continuously improve our subscriber interactions and deepen our relationships. Whether it’s through incremental network investments, the introduction of a new and personalized service, or the delivery of faster and more effective support, each engagement we have with a subscriber provides an opportunity to exceed their expectations and deliver an unmatched customer experience.”

The Mosaic team is building on the initial success of its targeted campaigns to introduce new services. For instance, many seasonal home owners disconnect their broadband service for part of the year.  Mosaic plans to leverage Calix Cloud to identify seasonal residents who may want to monitor connected smart home devices in their seasonal homes year-round.

"As Calix Cloud becomes an increasingly indispensable part of our customers' success, we are delighted to see the benefits that the platform brings to our customers and the communities they serve," said Skip Hirvela, Calix vice president of sales. “As our customers introduce innovative new services that are tailored to specific subscriber needs, they improve the value proposition of our entire industry. Many service providers deal with seasonal population changes and other variations across their serving areas. Calix Cloud enables them to mine behavioral data to understand subscribers’ needs and grow their businesses throughout the year.”

About Calix

Calix, Inc. (NYSE:CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart home and business into new revenue streams.

This press release may contain forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.

Press Inquiries:
Neila Matheny
707-766-3512
Neila.matheny@calix.com

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Source: Calix, Inc

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